Ambert town hall round 1Ambert town hall round 1
©Ambert Town Hall|© Arnaud Frich

Ambert, where fourme meets Forez

Ambert is a small but intriguing town—seen from the sky, its spiralling streets take the shape of a snail’s shell. Its geographic position, nestled between the Forez and Livradois mountains, make it a dynamic and attractive destination. Ambert town centre is pleasantly walkable and the old part features a number of half-timbered houses. Famous for its blue-veined cheese—the PDO-status Fourme d’Ambert—Ambert has intelligently curated its output. But Ambert also showcases other ancestral crafts, such as the traditional early-industry crafts of papermaking, braiding and rosary beads, screenprinting, engraving, and printmaking.

Explore the historic heritage of Ambert

Ambert, fourme et forez
Ambert, fourme et forez
Ambert, fourme et forez

The medieval town of Ambert made a cornerstone contribution to the history of papermaking in France.  From as early as the Middle Ages, Ambert fashioned itself into a major papermaking centre that would shape the era’s defining paper production methods.

A stroll around the narrow alleyways and streets and ancient buildings of the medieval quarter will take you back to a time when papermaking flourished and paper mills lined the banks of the Durolle river, harnessing its energy to transform the rags into precious sheets of paper.

Centuries of papermaking have left an indelible mark on the town, shaping its identity and its economy. Today, Ambert celebrates this heritage in its many dedicated museums and interpretive venues, such as Moulin Richard de Bas and Moulin de Nouara.

1Head to the Manufacture d’Images for a hands-on workshop in printmakingRead more
  • Try out some of the age-old techniques in screenprinting, engraving and printmaking, and leave with your own creation in-hand.
2Next, stop by the Passage Kim En Joong exhibition space.Read more
  • This exhibition space is dedicated to preacher Kim en Joong, an internationally-renowned South-Korean artist best known for his magnificent stained-glass windows.
3Gourmet dinner Read more
  • Don’t miss out on dinner at “on-trend modern bistrot” M & Caffé Noisette, which proposes “flavourful, modern cuisine” dixit the Michelin guide.
4Use the afternoon to head out to Richard de Bas paper mill
  • The mill carries the coveted French ministry-awarded ‘Entreprise du Patrimoine Vivant’ label, a guarantee of outstanding craft heritage that makes it the perfect place to discover the storied craft of handmade cotton paper. Learn the secrets to hand-crafting paper pulp using the same traditional methods passed down from generation to generation for which the mill is so renowned. There are also family-friendly workshops where you get the chance to try hand-creating your own sheet of paper. Learn the fun way—dipping your hands into the mush vat of pulp, then following each step in the process that transforms basic materials into an absolutely unique sheet of paper.

Stuff to do in families

Why not try a treetop rope adventure course then whiz down the giant zip line from high up in Prabouré?

This winter-season ski resort reconverts into a mountain nature resort for the summer season, catering to kids (from age 3) and adults alike with a fresh new range of outdoor activities, like rando-ferrata, barefoot walk-and-learn trail, mountain karting, downhill pedal-bikes, and orienteering.

To learn while you walk off dinner, tour the Garden for the Earth at Arlanc, Europe’s only giant 6-hectare planisphere where you can look out across a growing collection of 2,000 20,000 varieties of plants, all relocated to their native continents.

Total immersion in the lush nature surrounding Ambert

From Ambert, you can climb to the breathtaking Hautes-Chaumes, uplands, classified as a Natura 2000 conservation area for its important ecological and habitat value for wild flora and fauna. Imagine walking across the vast Hautes-Chaumes uplands of the Forez, expanses where the winds blows as free as in the remote Mongolian steppe. Take that high road to Valcivières and follow the Colporteur des Jasseries trail, a picturesque and culturally-historic under-sky route across the scenic Hautes-Chaumes highland moors.

Continue your adventure into the Vallée de l’Ance, and get close enough to touch nature in the stunning landscapes. Here, the pure river has such outstanding ecological value that it draws not only keen fishermen but also endangered wildlife such as white-clawed crayfish and freshwater pearl mussels. To round off,  Montpeloux volcano is unlike any other site anywhere. Rally the bottom of its crater to visit a rare geological formation of basalt columns. You will surely start to understand that happiness is holidaying deep in the Livradois-Forez.

Take the time to experience a madcap handcar outing at Ambert. Hop aboard the panoramic-windowed railcar that sets out from Ambert and peacefully winds its way along the Dore river. The bridges and viaducts are feats of civil engineering that blend harmoniously into the green and sometimes rugged scenery, testimony to how the railway line had to adapt to the region’s challenging topography.

In and around Ambert

Ambert old quarter

Take a stroll around the pleasantly walkable old part of Ambert, where narrow streets and alleyways are blessed with cool summer air—perfect for shopping. Explore remarkable buildings such as the Gothic church of Saint-Jean and the fascinating round-walled town hall that echoes the equally famous round-sided Fourme d’Ambert cheese.

Maison de la fourme

At the Maison de la Fourme d’Ambert you can learn about all the stages involved in making the local blue-veined cheese, step back in time through historical exhibitions, and of course taste it, try pairings… and take some home.

Mus'Énergie

Next, head to Mus’Énergie to discover the emblematic craft skills of braiding and making rosary beads. Mus’Energie also offers an opportunity to learn more about the fundamental principles of electricity generation through staged experiments.

World Festival Ambert, voted best medium-sized music festival in France 

 

Ambert’s World Festival made a name for itself in the French festival scene by winning the award for Best Medium-Sized Festival, i.e. for festivals that have a daily capacity of between 5,000 and 15,000 visitors. Ambert World Festival won the award on the back of its eclectic line-up and top-quality headliners, its entirely volunteer-run organisation, its commitment to sustainability and its consciously rural-community venue.
The festival broke attendance records in 2023, and its family-friendly feel continues to appeal to broad audiences.

What you need to know

2024 marks the 36th edition, and the organisers have lined up a number of new features. On the catering front, there will be a new food offering brought by the ‘Toques d’Auvergne’ guild and Michelin-starred chefs, blending local flavours with influences informed by the music programme.
The festival will also be putting on shuttle services from Clermont-Ferrand and Saint-Étienne, as well as on-demand transport to and from neighbouring villages.
Logical, then, that tickets are going fast—so don’t lose your spot, and book now!

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