Espace ProEspace Pro
©Espace Pro

The Livradois-Forez brand

The brand Livradois-Forez

Together, we will raise the profile of our region, promote its qualities and recognise its uniqueness. Together, we will work to ensure that our region once again enjoys a lasting appeal, first and foremost to tourists, but also economically and demographically, by maintaining and creating activities and jobs.

This can only be a collective effort. In fact, the pooling of our energies has already led to the emergence of a shared territorial brand, which is now the spokesperson for an attractiveness strategy, for the benefit of all players in the region. Under this banner, our region can now speak out, reveal itself and assert its assets.

From now on, it’s up to all of us to carry this brand, spread it, nurture it and make it grow, each at our own level and with our own strengths. Together, we will succeed in showcasing the richness of our region, demonstrating its diversity and enabling people to appreciate each of the facets that make its personality unique and deeply endearing.

If you would like to join us in promoting the Livradois-Forez region, and in order to use the elements in the brand code toolbox, you must ensure that you meet the “selection” criteria and complete and validate the form.

The Livradois-Forez brand manifesto :

Tourism ManifestoTourism Manifesto
©Tourism Manifesto
In Livradois-Forez,
There is nothing to do—only for those who don’t want to do anything.
For the others, it’s easy.
The freedom to go out and meet people.
The freedom to get closer to loved ones and to rediscover yourself.
The freedom to observe, to understand, and to be surprised.
The freedom to do and to learn a craft.
The freedom to take your time, and even to give a little of it.
The freedom to discover nature, but above all your true nature.
The freedom to eat well, to laugh sincerely, and to breathe deeply, far from traffic jams and pollution.
The freedom to create authentic connections with genuine people who live in and love this region.
The freedom to act locally, responsibly, and sustainably. Like elsewhere, but for real.
The freedom to set everyday life aside—or even forget it altogether.
The freedom to recharge and reconnect, for a moment, with humanity.
And if none of this appeals to you, that’s okay.
Because nothing obliges you to do anything in Livradois-Forez.
For the others, feel free to try the experience.